Suppose Christina just saw an advertisement on television for an antidepressant, but it has been a long time since James saw one. According to the availability heuristic:
A)Christina is likely to think that depression is more common than James.
B)James is likely to think that depression is more common than Christina.
C)Christina and James are likely to think that depression is equally common.
D)Christina and James are equally likely to think that people recover from depression.

Question

Quizplus · Accepted Answer

The availability heuristic is a rule of thumb that estimates the frequency of an event by the ease with which it is possible to summon examples from memory. If Christina just saw an advertisement for an antidepressant, this will tend to make her think that depression is relatively common.

Suppose Christina Just Saw an Advertisement on Television for an Antidepressant