Widespread behavioral evidence suggests that people:
A)are unable to assess the relative value of gains and losses.
B)place equal weight on gains and losses.
C)weigh gains more heavily than losses.
D)weigh losses more heavily than gains.

Question

Quizplus · Accepted Answer

There is widespread behavioral evidence that people experience loss aversion. That is, they seem to experience losses as more painful than the pleasures that result from gains of the same magnitude.

Widespread Behavioral Evidence Suggests That People