The impact that group pressures for conformity can have on an individual member's judgment and attitudes was demonstrated in research by Solomon Asch.

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Solomon Asch conducted famous conformity experiments in which participants were shown a series of lines and had to choose which line matched a standard line. When the majority of the group intentionally gave incorrect answers, many participants conformed and gave similarly incorrect answers, even when it contradicted their own judgment. This shows the impact that group pressures for conformity can have on an individual member's judgment and attitudes.

The Impact That Group Pressures for Conformity Can Have on an Individual