What Do You Expect?
The employees at Acme Toilets Ltd are not working as hard as Jill, their supervisor, would like.The salespeople are not meeting their sales quotas, and Jill cannot seem to motivate them to try harder.Jill has been studying expectancy theory and has decided to try to put it into practice.
-Refer to What Do You Expect? (Scenario).Jill has arranged for the bonus system to be changed so that the bonus for meeting sales quotas is much higher than it has ever been before.Jill has altered the ________.

Question

Quizplus · Accepted Answer

Jill has altered the valence, which refers to the value or importance an individual places on the expected reward. By increasing the bonus, she is trying to make the reward more attractive to the employees.