Herbal companies traditionally sold their products in cylinder-shaped plastic containers that were very characteristic of the herbal market.One company broke with tradition and began to sell its herbal products in bottles that appeared to be straight from the pharmacy's shelf.They were rectangular with white labels that looked very professional and very serious.Sales went through the roof.What form of stimulus generalisation seems to be working for the herbal company?

Question

Quizplus · Accepted Answer

Piggybacking is a form of stimulus generalisation where a product takes advantage of the recognition and positive association with another well-known brand or product. In this case, the herbal company used the association of the professional-looking pharmacy bottles to increase sales of their own products.

Herbal Companies Traditionally Sold Their Products in Cylinder-Shaped Plastic Containers