Mary Jane is a very conservative businesswoman by day.However, when she decides to 'go out on the town,' she likes to party and 'kick up her heels.' This would be an example of a reaction due to the fact that many consumers ________.

Question

Quizplus · Accepted Answer

Mary Jane's behavior is an example of having multiple selves, where she has a conservative business-orientated self and a more outgoing party-going self. This is a common phenomenon among many consumers who may have different personas for different situations or occasions.

Mary Jane Is a Very Conservative Businesswoman by Day