The ________ hierarchy assumes the consumer does not initially have a strong preference for one brand over another.Instead, he or she acts on the basis of limited knowledge and then forms an evaluation only after the product has been purchased or used.
A)experiential
B)habitual
C)low-involvement
D)standard learning

Question

Quizplus · Accepted Answer

The description provided best fits the definition of low-involvement hierarchy, which occurs when consumers are not particularly invested in a product and form an evaluation only after purchasing or using it. The other options (experiential, habitual, and standard learning) all involve greater levels of consumer involvement or brand loyalty.

The ________ Hierarchy Assumes the Consumer Does Not Initially Have