The "thrill of the hunt" is a hedonic shopping motive.

Name: The "thrill of the hunt" is a hedonic shopping motive.
Brand: Quizplus
Rating: 5.0 (37 reviews)

Question

Quizplus · Accepted Answer

The "thrill of the hunt" refers to the excitement and enjoyment that some shoppers experience from searching for and discovering bargains, rare items, or unique finds. This is a type of hedonic shopping motivation, as it is driven by the desire for pleasure, enjoyment, and excitement.

The "Thrill of the Hunt" Is a Hedonic Shopping Motive