A superior example of a well-stated strategic objective is to
A)increase revenues by more than the industry average.
B)be among the top five companies in the industry in customer service.
C)overtake key competitors on product performance or quality within three years.
D)improve manufacturing performance by 5 percent within 12 months.
E)obtain 150 new customers during the current fiscal year.

Question

Quizplus · Accepted Answer

The strategic objective stated in option C is specific, measurable, achievable, relevant, and time-bound, making it a well-stated strategic objective. It gives a clear target for the company to surpass the competition and improve its product performance or quality within a specific timeframe. Option A indicates a vague goal without a timeline or specific target. Option B also lacks specificity and does not define what being among the top five companies in customer service means. Option D and E are too narrow in scope and do not align with the company's overall strategic goals.

A Superior Example of a Well-Stated Strategic Objective Is to