Based on an analysis of the five competitive forces, in which of the following industries is profitability likely to be lowest?
A)pharmaceuticals
B)wireless lighting systems
C)wearable fitness and health monitors
D)pizza restaurants
E)delivery services using drones

Question

Quizplus · Accepted Answer

The pizza restaurant industry is highly competitive, with low barriers to entry, a high level of rivalry, and substantial bargaining power of customers. The threat of substitutes (e.g., homemade pizza or frozen pizza) is also relatively high. These factors suggest that profitability in this industry is likely to be lower than in the other industries listed.

Based on an Analysis of the Five Competitive Forces, in Which