If you were asked to use a powerful analytical tool to size up Amazon's competitive assets and determine whether they can provide the foundation necessary for its competitive success in the marketplace, you would choose
A)VRIN tests.
B)SWOT analysis.
C)competitive strength matrix analysis.
D)financial and asset management analysis.
E)value chain analysis.

Question

Quizplus · Accepted Answer

VRIN tests (which stands for Valuable, Rare, Inimitable, Non-substitutable) is a powerful analytical tool that helps to evaluate a company's resources and identify its competitive advantages. Amazon's competitive assets such as brand reputation, customer base, advanced technology, distribution network, and strong financial position can all be evaluated using the VRIN tests. This analysis can help to determine whether these assets are sustained sources of competitive advantage and whether they provide a foundation for Amazon's success in the marketplace.

If You Were Asked to Use a Powerful Analytical Tool