The value of doing competitive strength assessment is to
A)determine how competitively powerful are the company's core competencies
B)learn if the company's market opportunities are better than those of its rivals.
C)learn whether a company has a distinctive competence.
D)learn how the company ranks relative to rivals on each of the important factors that determine market success and ascertain whether the company has a net competitive advantage or disadvantage vis-à-vis key rivals.
E)determine whether a company's resource strengths are sufficient to allow it to earn bigger profits than rivals.

Question

Quizplus · Accepted Answer

Doing competitive strength assessment helps a company to determine how it ranks relative to rivals on important market success factors and identify whether a net competitive advantage or disadvantage exists. It enables a company to understand its strengths and determine areas for improvement to gain a competitive edge. Option A, B, C, and E are also important objectives, but D encompasses all of these objectives and provides a comprehensive evaluation of a company's competitive position.

The Value of Doing Competitive Strength Assessment Is to