All other things being equal, the "best" generic competitive strategy for a company to employ is a strategy that
A)seeks to underprice rivals on comparable products that attract a broad spectrum of buyers.
B)seeks to differentiate product offerings from rivals by offering superior attributes that attract a broad spectrum of buyers.
C)concentrates on a narrow buyer segment and outcompetes rivals by offering niche members customized attributes.
D)concentrates on value-conscious buyers and outcompetes rivals by offering products at attractive prices.
E)is well matched to a company's internal situation; underpinned by an appropriate set of resources, know-how, and competitive capabilities; and difficult for rivals to match.

Question

Quizplus · Accepted Answer

The best generic competitive strategy for a company to employ is one that is well-matched to the company's internal situation, underpinned by the appropriate set of resources, know-how, and competitive capabilities and is difficult for rivals to match. This provides a sustainable competitive advantage that can lead to long-term success. While pricing and differentiation strategies may work for some companies, they may not be appropriate for others. Similarly, while niche strategies can be successful, they are often limited in scope and may not provide the same level of long-term success as a strategy that is well-matched to a company's internal situation. Therefore, option E is the best choice.

All Other Things Being Equal, the "Best" Generic Competitive Strategy