The Implicit Association Test (IAT)developed by Greenwald measures ingroup-outgroup bias by
A)asking individuals to report their attitudes toward fictitious groups.
B)watching individuals as they interact with the members of other groups.
C)measuring the tendency to associate the ingroup with positive concepts and the outgroup with negative ones.
D)measuring heart rate and blood pressure when shown images of the outgroup.
E)using fMRI methods that chart the activation of positive and negative areas of the brain.

Question

Quizplus · Accepted Answer

The Implicit Association Test (IAT) measures ingroup-outgroup bias by measuring the tendency to associate the ingroup with positive concepts and the outgroup with negative ones. This is done by having participants rapidly categorize stimuli (e.g., words or images) as either ingroup or outgroup while also categorizing positive or negative words. The speed and accuracy of these categorizations are used to infer implicit biases.

The Implicit Association Test (IAT)developed by Greenwald Measures Ingroup-Outgroup Bias