A direct marketer's selling advertising space to noncompeting firms in its catalogs most closely resembles ________.
A) vertical cooperative advertising
B) a leased department
C) an infomercial
D) a regional edition

Question

Quizplus · Accepted Answer

Leased departments are sections within a retail store that are rented out to noncompeting firms to sell their products. Similarly, a direct marketer selling advertising space to noncompeting firms in its catalogs can be seen as renting out space for those firms to promote their products to the direct marketer's customers. Vertical cooperative advertising involves two or more firms in the same supply chain jointly promoting their products, an infomercial is a form of television advertising, and a regional edition refers to a publication tailored to a specific geographic location.

A Direct Marketer's Selling Advertising Space to Noncompeting Firms in Its