An example of internal secondary data is ________.
A) a new market research study conducted by an independent market research company
B) a new market research study conducted by the firm's market research department
C) a retailer's profit-and-loss statements
D) annual reports of competitors

Question

Quizplus · Accepted Answer

Internal secondary data refers to data that has already been collected within the organization, such as financial records like profit-and-loss statements.

An Example of Internal Secondary Data Is ________