Which type of consumer behavior can best be studied using observation?
A) the average distance shoppers will travel to shop at a new regional shopping center
B) the average length of time a consumer spends in the cereal aisle of a supermarket
C) the degree of store loyalty
D) the store image of a specialty retailer

Question

Quizplus · Accepted Answer

Observing how long a consumer spends in the cereal aisle is something that can easily be observed and tracked through observation, as opposed to more abstract concepts like degree of store loyalty or store image. The average distance shoppers will travel to shop at a new regional shopping center may also be observed, but this could be influenced by factors outside of the consumer's control (such as proximity to the shopping center).

Which Type of Consumer Behavior Can Best Be Studied Using