A retailer seeking to determine an optimal location for impulse goods should utilize which product grouping?
A) end use
B) target market appeal
C) purchase motivation
D) price level

Question

Quizplus · Accepted Answer

Purchase motivation is the most relevant product grouping for determining an optimal location for impulse goods. This is because impulse purchases are often made spontaneously and on a whim, based on the shopper's immediate desires or needs. Therefore, by understanding the various types of purchase motivations (e.g. convenience, indulgence, curiosity), a retailer can identify which areas of the store are most conducive to encouraging impulse purchases. End use and target market appeal may be more relevant for other types of products, while price level alone is not a reliable indicator of impulse purchase behavior.

A Retailer Seeking to Determine an Optimal Location for Impulse