The major strategic difference between advertising and public relations relates to ________.

Question

Quizplus · Accepted Answer

The major strategic difference between advertising and public relations is that advertising allows the marketer to have full control over the message, while public relations relies on generating media coverage and building relationships with journalists to try to influence the message. Advertising is paid for by the sponsor and is clearly identified as such, whereas public relations efforts may not always be clearly identified as coming from the sponsor. The effectiveness of advertising and public relations can vary depending on the goals and tactics used.

The Major Strategic Difference Between Advertising and Public Relations Relates