The most difficult task in using the objective-and-task method of promotional budgeting is ________.
A) stating an objective in clear terms
B) determining success of an advertising campaign
C) outlining how each objective can be accomplished
D) determining media costs based upon the media plan
Correct Answer:
Verified
Q59: The short space and long lead time
Q60: Many retailers like to monitor the use
Q61: In massed promotion effort,_.
A) reach is regular
Q62: The major difference between a contest and
Q63: A newspaper has a circulation of 2,000,000
Q65: Massed promotion effort is most appropriate for
Q66: Advertising is characterized based on payment for
Q67: Which promotional forms are most appropriate for
Q68: Most smaller retailers cannot use national media
Q69: Direct mail is characterized by its low
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