Since horizontal cooperative advertising agreements are within the scope of the Robinson-Patman Act,they must be offered to all competing retailers on a proportionate basis.

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Horizontal cooperative advertising agreements involve agreements between retailers or between manufacturers at the same level of the distribution chain, and the Robinson-Patman Act primarily addresses price discrimination issues among suppliers and their customers, not cooperative advertising agreements among competitors.

Since Horizontal Cooperative Advertising Agreements Are Within the Scope of the Robinson-Patman