The primary tool used by managers who audit a firm's environment as part of the strategic management process is the ________.
A) BCG matrix
B) QSPM matrix
C) SWOT analysis
D) EPS/EBIT analysis

Question

Quizplus · Accepted Answer

The SWOT chart is a tool frequently used by managers who are responsible for performing audits of the firm's environment. During the strategic management process, a SWOT chart is used to compile and organize a firm's strengths, weaknesses, opportunities, and threats.

The Primary Tool Used by Managers Who Audit a Firm's