Executive Office Supply, a small family-owned company, sells high-priced desks, some as expensive as $10,000, to executives in its area. Very few companies have chosen to market this product, and Executive Office Supply has enjoyed record profits over the last 25 years. As their financial planner, you would advise Executive Office Supply to not utilize strategic planning.

Question

Quizplus · Accepted Answer

Many small business owners do not engage in strategic planning. It is suspected that the cause is a short-term rather than long-term focus. Strategic planning requires a long-term orientation.

Executive Office Supply, a Small Family-Owned Company, Sells High-Priced Desks