Women who perform femininity tend to be more well-liked on the job, but seen as less competent; whereas women who don't tend to be regarded as competent, but not well-liked. This is an example of

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This situation describes a double bind, in which women experience conflicting expectations and are penalized no matter what decision they make. If they perform femininity, they are well-liked but seen as less competent. If they don't perform femininity, they are seen as competent but not well-liked. This creates a situation where women cannot win, and must choose between being seen as competent or being liked.

Women Who Perform Femininity Tend to Be More Well-Liked on the Job