First movers:
A) are not able to gain from moving down the experience curve.
B) are better positioned to satisfy customers.
C) face more competition than late movers.
D) fail to secure important channels.

Question

First movers: 
A) are not able to gain from moving down the experience curve.
B) are better positioned to satisfy customers.
C) face more competition than late movers.
D) fail to secure important channels.

Quizplus · Accepted Answer

First movers have the advantage of being the first to market and are better positioned to satisfy customers. They have the opportunity to establish brand recognition and customer loyalty before competitors enter the market. However, they may face more competition from late movers and may not have as much benefit from moving down the experience curve, since their initial investments in research and development may be greater. It is not necessarily true that they will fail to secure important channels.

First Movers