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When Assessing Whether a New Product And/or New Market Are

Question 81

Essay

When assessing whether a new product and/or new market are sufficiently attractive to be worth exploiting and developing,an entrepreneur partly depends on the level of information available on a new entry.Why is prior knowledge important and what are the limits of an information search
Also,briefly define a window of opportunity. 

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More prior knowledge means that the entr...

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