Major considerations in channel of distribution selection include degree of directness and number of channel members.

Question

Quizplus · Accepted Answer

The degree of directness and number of channel members are important factors to consider when selecting a distribution channel for a product or service. Direct channels involve fewer intermediaries, while indirect channels involve more intermediaries. The number of channel members can affect the control and cost of distribution, as well as the level of customer service provided. Therefore, it is important to carefully consider these factors when selecting a channel of distribution.

Major Considerations in Channel of Distribution Selection Include Degree of Directness