A market development strategy would not involve:
A) selling the existing product in new locations.
B) offering the same product to a different demographic group.
C) using customer experience to develop new uses for the existing product.
D) selling new products to consumer's purchasing the firm's existing products.

Question

Quizplus · Accepted Answer

Selling new products to consumers who already purchase the firm's existing products would be a product development strategy, not a market development strategy. Market development strategy focuses on expanding the existing market for the current product by finding new customers or new uses for the product.

A Market Development Strategy Would Not Involve