Which of the following is not a characteristic of firms using yield management?
A) Ability to segment their market.
B) Perishable inventory.
C) Variable capacity.
D) Product sold in advance.

Question

Quizplus · Accepted Answer

Yield management, also known as revenue management, is a strategy used by companies to maximize revenue. It is characterized by the ability to segment the market, having perishable inventory (e.g., hotel rooms, airline seats), and selling the product in advance. Variable capacity is not a characteristic of yield management, as it typically involves managing fixed or limited capacity to maximize revenue.

Which of the Following Is Not a Characteristic of Firms