The ROPES model of public relations is primarily concerned with ______.

Question

Quizplus · Accepted Answer

The ROPES model is focused on creating, developing, and nurturing relationships between an organization and its key publics. The acronym stands for Research, Objectives, Programming, Evaluation, and Stewardship, representing the various stages involved in building these relationships. While crisis management is a component of public relations, it is not the primary focus of the ROPES model. Choice A is more indicative of media relations, which is just one aspect of public relations. Choice D is incorrect, as ROPES is a commonly used model in the field of public relations.

The ROPES Model of Public Relations Is Primarily Concerned with ______