A Canadian metals broker advertises "95 percent of orders shipped from stock" even though the company has no warehouses and no inventory. When questioned about the falseness of the ad,the broker responded,"We do ship 95 percent of our orders from stock,but from suppliers' stocks,not ours." Which type of strategy did the broker use to respond to the ethical question?

Question

Quizplus · Accepted Answer

The broker used a reactive strategy by responding to the ethical question after the fact, without taking proactive steps to address the misleading nature of the advertisement.

A Canadian Metals Broker Advertises "95 Percent of Orders Shipped