ARI is a leading provider of sales and profit-building technology services for equipment dealers.When Unverferth Manufacturing wanted to change the way it supplied information to its dealers by implementing a website,it contacted ARI.ARI provided a solution that allowed Unverferth to replace its paper catalogues with catalogues on CDs and to create a website.Aided by supplier involvement,Unverferth was able to eliminate costly paper catalogues and gain the ability to provide up-to-the-minute information to its dealers.Which approach to innovation is this incremental change an example of?
A) generational
B) experiential
C) milestones
D) compression

Question

Quizplus · Accepted Answer

It is appropriate to use a compression approach to manage innovation in more certain environments during periods of incremental change,in which the goals are lower costs and incremental improvements in the performance and function of the existing technological design.

ARI Is a Leading Provider of Sales and Profit-Building Technology