The core concept of consumer behaviour is value.

Question

Quizplus · Accepted Answer

Value is a fundamental concept in consumer behaviour as it reflects a consumer's perception of the benefits received in exchange for the costs incurred. Consumers seek to maximize their value, which can include a combination of functional, emotional, and social benefits. Understanding consumer value is crucial for marketers in developing effective marketing strategies and delivering products and services that meet consumer needs and expectations.

The Core Concept of Consumer Behaviour Is Value