Melanie and her daughter enjoy shopping together even if they do not purchase anything. For them, shopping is an end in and of itself, not just a means to an end. Which type of value are they experiencing?
A) utilitarian
B) pleasure-seeking
C) hedonic
D) experiential

Question

Quizplus · Accepted Answer

Melanie and her daughter are experiencing hedonic value, which refers to the emotional satisfaction and pleasure that comes from an experience, without necessarily focusing on any practical benefits or outcomes. Shopping together is pleasurable for them, even if they don't buy anything.

Melanie and Her Daughter Enjoy Shopping Together Even If They