Which strategy deals with how the firm will be defined and sets general goals?
A) corporate
B) marketing
C) tactical
D) meta

Question

Quizplus · Accepted Answer

The corporate strategy deals with how the firm will be defined and sets general goals for the entire organization. Marketing strategy focuses on how to promote and sell specific products or services, while tactical strategy deals with specific actions and plans for achieving goals at the operational level. "Meta" is not a recognized term in business strategy.

Which Strategy Deals with How the Firm Will Be Defined