Energizer batteries used to feature the Energizer Bunny in television commercials, often in unexpected ways to catch viewers off-guard. Commercials seemed to be about a fake brand of a mundane product like hemorrhoid ointment, when suddenly the Energizer Bunny would come on the screen banging a drum. After a while, though, consumers had been exposed to the commercial so many times that they began to expect the bunny to march into the picture beating his drum and tended to tune out the commercial. Which process exemplifies consumers' response to this over-exposure?
A) shaping
B) adaptation
C) habituation
D) desensitization

Question

Quizplus · Accepted Answer

Habituation is the process of becoming accustomed to a stimulus and no longer responding to it. In this case, consumers became habituated to the Energizer Bunny commercials and began to tune them out.

Energizer Batteries Used to Feature the Energizer Bunny in Television