Maslow's hierarchy of needs describes consumers as addressing an infinite set of prioritized needs.
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Q2: Secondary motivation involves a desire to experience
Q3: Esteem needs are needs for personal fulfillment.
Q5: Utilitarian motivation is a desire to acquire
Q6: Shopping involvement represents the personal relevance of
Q6: Consumers with very high involvement in some
Q8: Emotions are reactions to a consumer's appraisal
Q9: Cleaning products and personal hygiene products like
Q10: Situational involvement often comes about when consumers
Q11: Human motivations are oriented toward two key
Q12: Motivations are the inner reasons or driving
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