Which term refers to the degree to which a consumer is open to new ideas and buying new products, services, or experiences early in their introduction?

Question

Quizplus · Accepted Answer

Innovativeness refers to the degree to which a consumer is open to new ideas and buying new products, services, or experiences early in their introduction. Materialism refers to the importance a consumer places on acquiring and owning material possessions. Impulsiveness refers to the tendency to act quickly without careful consideration. Possessiveness refers to the desire to own and control things or people.

Which Term Refers to the Degree to Which a Consumer