Today's marketers pay attention to consumers like Bev, a 55-year-old professional female from Halifax, who has high household income and spending potential. Which demographic age group does Bev represent?

Question

Quizplus · Accepted Answer

Bev represents the Baby Boomer demographic age group, which includes individuals born between 1946 and 1964. They are currently between 57 and 75 years old, with many of them having high household income and spending potential.

Today's Marketers Pay Attention to Consumers Like Bev, a 55-Year-Old