According to the ATO model of persuasion, marketers can attempt to change beliefs, create new beliefs about product features, or change evaluations of product attributes.

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This is true. The ATO (Attitude-Toward-Object) model of persuasion proposes that marketers can influence consumers' attitudes by changing their beliefs about a product, creating new beliefs about its features, or altering their evaluations of its attributes.

According to the ATO Model of Persuasion, Marketers Can Attempt