Which component of attitude is exemplified by the statement "I always buy Honda automobiles"?
A) affective
B) cognitive
C) behaviour
D) hedonic

Question

Quizplus · Accepted Answer

The statement "I always buy Honda automobiles" demonstrates the behavior component of attitude, as it reflects the individual's past actions or intentions towards a specific brand. The affective component involves emotions and feelings towards the brand, while the cognitive component involves beliefs and thoughts about the brand. Hedonic component refers to the pleasure or enjoyment the individual derives from using the brand, which is not evident in the given statement.

Which Component of Attitude Is Exemplified by the Statement "I