A researcher is interested in conducting a survey in Canada and in Brazil, but she wants each survey to be in each country's native language. So she hires a graduate student from Brazil to translate the survey into Portuguese and hires another one to translate it back into English to ensure that the two surveys share the same meaning. What does using this technique, called back translation, help researchers to ensure?

Question

Quizplus · Accepted Answer

Using back translation helps researchers to ensure translational equivalence, which means that the original survey and its translated version have the same meaning and can be used to make valid cross-cultural comparisons.

A Researcher Is Interested in Conducting a Survey in Canada