Spontaneous activities characterized by a diminished regard for consequences, heightened emotional involvement, and a desire for immediate self-fulfillment are representative of which type of shopping?
A) epistemic
B) experiential
C) impulsive
D) habitual

Question

Quizplus · Accepted Answer

The description given in the question is representative of impulsive shopping, where the consumer buys products without much forethought, driven by emotions and a desire for immediate satisfaction. Epistemic shopping refers to shopping for the purpose of gaining knowledge or information, experiential shopping involves seeking hedonic or sensory experiences, and habitual shopping involves repetitive, routine purchases.

Spontaneous Activities Characterized by a Diminished Regard for Consequences, Heightened