Which term refers to the situation in which consumers are presented with so much information they cannot assimilate it all?
A) saturation
B) selective exposure
C) information overload
D) overexposure

Question

Quizplus · Accepted Answer

Information overload is the term used to describe the situation in which consumers are presented with so much information that they cannot effectively process or assimilate all of it. This can lead to feelings of confusion, frustration, and overwhelm, and may even result in decision paralysis or avoidance altogether.

Which Term Refers to the Situation in Which Consumers Are