John will never purchase a Ford automobile because of a previous bad experience with that brand. To which set of alternatives does Ford belong for John?
A) inert
B) rejection
C) noncompliance
D) inept

Question

Quizplus · Accepted Answer

Ford belongs to the inept set for John because he has had a negative experience with the brand and has decided not to consider it in his future purchase decisions.

John Will Never Purchase a Ford Automobile Because of a Previous