Q1: A feature is a performance characteristic of
Q3: Size, shape, color, and price are absolute
Q4: Evaluations are generally more relevant and meaningful
Q5: Emotions and mood states play a big
Q6: With benefit-based evaluation, alternatives are evaluated across
Q8: Evaluative criteria are the attributes,features,or potential benefits
Q9: Distinctions at basic levels in a consumer's
Q10: The number of levels and details within
Q11: Affective criteria include emotional, symbolic, and subjective
Q12: Bounded rationality describes the idea that perfectly
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