According to the text, satisfaction should be the key outcome variable for marketers and consumers.
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Q3: According to the expectancy/disconfirmation theory, disconfirmation leads
Q5: Consumer satisfaction is a postconsumption phenomenon because
Q6: A refrigerator is an example of a
Q6: All services are nondurable goods.
Q10: Permanent goods are goods that are consumed
Q12: Satisfaction is an emotion that usually creates
Q13: Nondurable goods are consumed quickly.
Q14: When performance perceptions are more positive than
Q37: Expectations are the level of a particular
Q39: Social comparison theory proposes that consumers cognitively
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