Asking the question, "How do you rate your overall satisfaction with the food at this restaurant?" is an example of which type of satisfaction measure?
A) attribute specific
B) disconfirmation
C) superordinate
D) direct, global

Question

Quizplus · Accepted Answer

The question "How do you rate your overall satisfaction with the food at this restaurant?" is a direct, global satisfaction measure because it is asking for an overall rating of satisfaction rather than specific attributes or a comparison between expectations and experiences.

Asking the Question, "How Do You Rate Your Overall Satisfaction