Close co-operation with a major potential customer during innovation development is inadvisable, in case they copy the innovation themselves.

Question

Quizplus · Accepted Answer

Close co-operation with a major potential customer during innovation development can actually be beneficial as it can provide valuable insights and feedback on the product, leading to a better final product. However, it is important to have a non-disclosure agreement (NDA) in place to protect the innovation from being copied.

Close Co-Operation with a Major Potential Customer During Innovation Development