Cooperation with lead users is
A)a risk because they may imitate the innovation themselves.
B)a burden to costs and times the time of key people, so is best avoided unless they insist.
C)essential in some cases to ensure development follows a path which customers actually want.
D)useful because it makes the customer feel important.

Question

Quizplus · Accepted Answer

Cooperation with lead users is essential in some cases to ensure development follows a path which customers actually want. Lead users are those who are ahead of the curve in terms of using a product or service and can provide valuable insights into the direction of development. Ignoring their input can result in a product that does not meet the needs of the target market.

Cooperation with Lead Users Is